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Tom Webb, the Chief Marketing Officer at the APP sits down with Thomas and Zane to share a little of what the APP has been building in the shadows.

From international events to college championships and establishing a new headquarters in FL, the APP has been quietly making moves. Their goal is to share their brand of pickleball with the world and lay the foundation for the next generation.

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Show Notes

0:00 Congrats to Zane

5:35 Dink Awards results and PickleBowl recap

12:27 Merger updates and rating system hold up

19:11 Players speak out after the Desert Ridge

24:35 Tom Webb from APP joins the pod

31:41 Not in competition with anyone

35:30 Pickleball’s internal struggles

39:11 Why pull back on streaming?

49:45 Going global, “When America sneezes…”

55:40 Top international markets

1:05:59 Preaching inclusivity over exclusivity

1:12:08 A whole new generation of talent coming

1:16:04 College pickleball taking off

1:21:25 Ken Herrmann keeping the Iced Tea vibes

1:25:20 Building under the APP umbrella

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