PointsBet Sportsbook will enter a partnership with LaLiga North America on content, integrity and more.
As an Official Betting Partner of LaLiga, PointsBet will be given access to the LaLiga brand and fans. PointsBet content will also begin to appear across LaLiga’s North American programming slate. The companies will also be working together to protect the integrity of the soccer league’s games.
Part of the agreement includes unique, multilingual content that will be featured on multiple LaLiga media platforms. The PointsBet Prediction of the Week will be delivered by well known talent including Luis Garcia, Jimmy Conrad and Chelsea Cabarcas.
Multiple PointsBet Ambassadors will be chosen as LaLiga Legends.
They will provide their personal game predictions in both English and Spanish. These video segments will be featured on a dedicated PointsBet betting space on the LaLiga website. The special content and web feature will be launched later this spring.
“Soccer is growing at a very fast pace in the US, and the role that LaLiga plays in that growth is important for fans and for brands in the region”, said Boris Gartner, CEO of LaLiga North America. “We are excited to grow with PointsBet in the market and enhance fan experience by bringing LaLiga closer to the fervent audience that exists in the US.”
Johnny Aitken, CEO of PointsBet USA had this to say about the LaLiga deal, “The PointsBet team and LaLiga North America are strategically aligned in presenting fans with the best, fastest and most engaging experience possible.” He went on to explain that PointsBet “is in the rare position of owning our technology end-to-end, we are able to move quick and innovate unique features for our customers that enhance their betting.” Aitken also noted that Pointsbet is the only sportsbook with existing Spanish Language functionality.
This is PointsBet’s third deal with a major professional sports league. PointsBet is already an official sports betting, data and content partner of the NBA and XFL. Earlier this week, PB Sportsbook made headlines when it launched its PointsBet Indiana online betting site. Indiana makes 3 US states that have PointsBet, along with New Jersey and Iowa.
PointsBet has a Promo for LaLiga, MLS and UCL
PointsBet Sportsbook already offers a betting bonus for La Liga soccer. It’s a Lead By 2 Goals and You Win promotion that can be found on the Promos Page at PointsBet.com/promos. If you bet on any La Liga, MLS or UCL game, the first $100 staked is paid out early as a win if the team you take leads by 2 goals at any point in the game.
The soccer bet promo is for players 21+ in NJ only. If you are a new player at PointsBet, you can still get the signup bundle. You get a $25 Free Bet just for signing up. Then you will get up to a $250 Deposit Bonus if you use this clickable PointsBet promo code.
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