The Kindred Group, one of the worlds largest online gambling companies, went live this week with it’s New Jersey online sportsbook product. Continuing with it’s flagship “Unibet” brand, which launched as a casino only product in New Jersey just a few months ago, Kindred is bringing 20+ years of online casino and sportsbook experience to the US market. Kindred and Unibet have a big task in front of them establishing it’s brand in the new US igaming market against big US brands like Caesars, Fanduel, and Draftkings to name a few.
“We are very excited to launch our first sportsbook in the US and being able to give our customers in New Jersey a first-class sports betting experience. To be able to do this in partnership with a brand as strong as Hard Rock Hotel & Casino who share our vision to be a leader in the US market is a great feeling”
Manuel Stan, SVP Kindred US.
Kindred and Unibet will be rolling out in New Jersey under the Hard Rock Casino & Hotels licensing umbrella and will be using the very popular Kambi for it’s sportsbook platform and continuing with SG Digital for it’s Open Platform System (a player account management platform) and Open Gaming System (a game aggregation technology).
Kindred claims it’s next steps will include a Pennsylvania market launch harnessing it’s new partnership with Mohegan Sun Pocono Casino Resort in Wilkes-Barre,PA.
After personally working in UK market for some time I would like to see Kindred put the 32 Red brand into play in the US but the UniBet brand is strong and will likely be a powerhouse for US igaming. Check back for reviews and welcome bonuses for Unibet sportsbook soon!