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The sports betting industry is all about innovation and this is how companies survive in the surging space. There have been lots of exciting new companies emerging throughout the gambling space. The latest development is a centralized media center for Latino sports, gaming, and entertainment.

This site combines the gambling space along with media and entertainment all with a Latino concertation. The funding for the site was led by Sharp Alpha Advisors and Acies Investments. These two venture capital firms center around sports betting and iGaming.

JefeBet was created by FSG Digital, which is part of Fifth Street Gaming. This is a casino management firm based out of Las Vegas. It has been catering to the Latino market since 2006, so it was an easy decision for the company to focus the new site on Latino culture.

Fifth Street Gaming has a big name in the space, so this site is likely to be a huge success. The two properties the company has successfully managed in Vegas are Lucky Club and Silver Nugget Casino.

Latinx-Based Content

The areas where the sports and culture content will arise are Argentina, Chile and Mexico. The content posted is focused for Latinos who live in the United States. Podcasts, streaming videos, and articles will populate the site.

The content will increase as traffic on the site grows. There is plenty of funding thanks to the team at Sharp Alpha Advisors and Acies Investments.

FSG Digital CEO Seth Schorr said the following in a press release:

“We intend to build the first online media hub in this country truly dedicated to covering sport, gambling, and entertainment in an authentic way for this highly important, yet previously undeserved, audience. Our intent is to engage and entertain users through proprietary content personalized for the Latino community.”