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The NBA has announced a new win probability metric tool powered by PointsBet Sportsbook.

PointsBet has announced a multi-year sports betting partnership with the NBA. This will include the NBA’s first win probability metric. Pointsbet will also gain access to official NBA betting data to incorporate into its digital betting platform. Currently PointsBet sportsbook operates in New Jersey and Iowa. However, PointsBet will soon offer online and in-person sports betting in more states, including Michigan. The NBA partnership is PointsBet’s first deal with a pro US sports league, the the Australian brand has other deals world wide where it is more established.

“As a tech company at heart, the PointsBet team is excited to work with a league as savvy and forward thinking as the NBA,” said PointsBet USA CEO Johnny Aitken regarding the deal. While NBA Senior VP and Head of Fantasy and Gaming, Scott Kaufman-Ross, commented that “PointsBet has a unique offing in the marketplace”. The NBA is “excited to find new ways to engage with fans together” with PointsBet.

Pointsbet has also announced that it will work together with the NBA to protect integrity of games. It will be exciting to see what the future holds for this and other partnerships between leagues and sportsbooks. What once seemed like a complete conflict of interest, now makes sense for the leagues, the books and most of all the fans.

Win Probability Metric – what is it?

What is a win probability metric?

The new NBA win probability metric will be powered by PointsBet. This first ever tool will be used across multiple NBA platforms including and social media accounts. The win probability metric will provide fans with real-time insight towards the projected outcomes of a game. It will use the same data technology as PointsBet sportsbook.

What is PointsBet Sportsbook?

PointsBet is an Australian based sports betting platform that is now operating legally in the US. Get a PointsBet signup bonus today at

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