FanDuel Sportsbook will stream live NHL games this season.
FanDuel Sportsbook and the NHL have made a deal to broadcast two regular-season hockey games every day on the FanDuel app. Live hockey on FanDuel will begin in the coming weeks and continue until the end of the regular season. The games will be available to FD users who have “a funded sportsbook account or who placed a wager on the event”. This is what NHL deputy commissioner told ESPN.
What NHL Games will be on FanDuel?
It appears that you will not actually have to be in a legal betting state to watch the NHL games on the FanDuel app. However, you will need a funded FanDuel account in one of the four legal states where FD operates, or to have placed a wager on the game in a retail FanDuel sportsbook.
The NHL’s existing broadcast deals do present some complications when it comes to the games that are broadcast. There are the blackout restrictions and local TV networks in play. FanDuel’s solution to this problem is that the games will always feature out of market teams. So, the most popular NHL teams in the states where it is legal to bet on FanDuel will not be featured in games shown on the app. This includes New Jersey, Pennsylvania, West Virginia and Indiana. Flyers, Penguins and Devils games will not be seen on the app.
Many fans in PA and NJ will see this as a plus, as they already get their local games. This is an opportunity to see more out-of-market games without the expensive NHL Center Ice tv package.
The NHL is not the first live sports stream deal for FanDuel. The last two Australian Open tennis tournaments have been available live on the FanDuel app in conjunction with live wagering. It now seems this was a testing of the waters for more sportsbook and pro sports broadcast mingling to come.
The NHL continues to be a leader in partnering with the sports betting industry.
The National Hockey League already has deals with both MGM and William Hill. Also, hockey is expected to be the first pro sport to share data from smart pucks and player equipment with sportsbook operators. Many expect that this will lead to even more advanced and up to the second live betting options, as well as more cutting edge stats for NHL bettors and fantasy players.
NHL commissioner, Gary Bettman, has turned around his once hard stance against betting. He knows that combining streaming, live betting and data is crucial to the success and longevity of his league.
The other company behind the FanDuel NHL deal is IMG Arena.
IMG is a company that creates platforms and partnerships to provide sportsbooks with livestreams of games from other markets. The London-based firm is revolutionizing the way that those who bet get to view the events that they bet on.
IMG already had a deal in place with the NHL to provide live streams of games to European markets where they are not available. IMG also has its hand in new streaming and data collection deals with UFC, the PGA Tour and Tennis.
Connecting FanDuel and the NHL was a natural progression for IMG. If successful, this could be the start of more streaming deals between pro sports and sports betting. It would not be a surprise to see the NFL, XFL or NBA streaming on FanDuel or rival DraftKings in the near future.
Fanduel sportsbook is currently operating in Pennsylvania, West Virginia, New Jersey and Indiana. Follow propshq.com for breaking news on more legal online betting states coming soon.
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