PointsBet and DET make MLB history with groundbreaking deal.
The Detroit Tigers are betting on PointsBet as they become the first MLB team to enter an exclusive partnership with a sportsbook. The new multi-year partnership is intended to enhance fan engagement and game-day excitement for fans at Comerica Park through unique experiences, content and promotions starting during the 2020 season.
“The PointsBet team is excited to announce our groundbreaking deal with the Detroit Tigers and Major League Baseball, becoming the first legal sports betting operator in US history to partner with an MLB franchise”, said Johnny Aitken, CEO of PointsBet USA. Pointsbet “offers the most betting options in the world on MLB games via our unique PointsBetting product and we are excited to inject a unique and robust betting proposition into the great state of Michigan”.
What made this deal with the Tigers possible was a recent agreement between PointsBet and MLB that designated PB as an authorized gaming operator. PointsBet now has the rights to use official MLB data along with MLB marks and logos on their sports betting platform.
While some specifics have yet to be spelled out, it appears that PointsBet will get visible branding at Comerica Park. So, the PointsBet logo will be visible on Tigers game broadcasts. PB will also be featured on the Detroit Tigers Radio Network as well as The Word on Woodward show on the club’s channel.
PointsBet is an Australian gaming company that has risen to become one of the top online betting operators in the world. Now open for legal sports betting in multiple US states including New Jersey, Indiana and Iowa, PB will soon launch in Michigan and more US states are expected to launch soon.
While it doesn’t yet have the name recognition in the US that competitors like DraftKings and FanDuel do, PointsBet has been making a splash by partnering with pro sports leagues including the NBA, NHL and now MLB. PointsBet also frequently makes news by being the only sportsbook that actually pays bettors back for ‘bad beats’ with its Karma Kommittee.
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