Golf Betting keeps growing as the PGA Tour gets another Sportsbook partner.
The PGA Tour has announced a multi-year deal with PointsBet, making the sportsbook an Official Betting Operator. The partnership includes content and marketing tie-ins.
“We are thrilled to work with PointsBet, a world-class brand with an exciting vision for golf’s potential in the betting space,” said Norb Gambuzza, PGA TOUR Senior Vice President, Media and Gaming. “PointsBet has made a substantial commitment to golf through a deep and robust product offering and an emphasis on live, in-play betting, both of which will translate into greater audience development and fan engagement for the PGA TOUR. PointsBet’s golf products are experiencing incredible growth, which lays the foundation for a very successful relationship.”
Details of the new PGA Tour Sportsbook Partnership
By joining the Tour’s Official Betting Operator program, PointsBet will get rights in the US to use PGA TOUR logos plus content and video rights. This will allow PointsBet to create pre-game and post-game betting content, and to deliver tournament highlight to users who have placed bets.
Additionally, the PGA Tour and PointsBet will collaborate to deliver odds-based golf content to fans via TOUR Digital Platforms like PGATOUR.COM and the PGA TOUR app.
“The PointsBet team is thrilled to partner with the PGA TOUR and work closely with a forward-thinking group that also recognizes golf’s propensity to invest in sports betting innovation,” said Johnny Aitken, PointsBet USA CEO. “PointsBet owns and operates its technology from end to end, meaning we possess full control over the product we offer. This allows us to introduce bet types that cannot be found elsewhere, offer a deeper slate of options both pre-tournament and in-play, and enhance the viewing experience via a faster and more seamless app. As golf betting continues to rise, we are positioned well to innovate and grow with the PGA TOUR.”
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PointsBet is already a leader in the growth of golf gaming.
The popularity of golf betting is experiencing rapid growth in the US. Prior to this new PGA Tour partnership, PointsBet was already positioning as one of the best sportsbooks for PGA action The book currently offers 500% more bet types for PGA Tour events vs. the industry average.
In 2020, over half of PointsBet’s golf handle has been generated by in-play, live betting (e.g., hole-by-hole, etc.) vs. outright tournament/round bets. Compared to the same [June-July events] last year, in-play golf betting has seen a 65% increase in bet count, in unique bettors, and in total amount of money wagered.
PointsBet’s exclusive “PointsBetting” product, which rewards bettors exponentially the more correct their wagers are, has seen a 100% increase in bets placed, money wagered, and unique bettors. The exclusive PointsBetting product unlocks a deep slate of options that cannot be found elsewhere and has been particularly popular in 2020 via the “Finishing Position” bet type.
The PGA Tour is protecting its integrity with US Sportsbook partnerships.
Following the Supreme Court’s repeal of the Professional and Amateur Sports Protection Act in 2018, the TOUR instituted an integrity program. The program protects its competitions from betting-related corruption. Later that year, the Tour announced a global partnership with IMG ARENA to license its official, live scoring data to betting operators all over the world.
By collaborating with sportsbook operators, The Tour is increasing it’s ability to monitor data for breaches in the integrity of its events.
PointsBet is currently licensed for sports betting in three states: New Jersey, Indiana and Iowa. It will soon launch in Illinois, Colorado and Michigan. PointsBet has additional market access agreements in Kansas, Louisiana, Missouri, New York, Ohio and West Virginia subject to enabling legislation and regulatory approvals.