It’s been a busy week in the Ontario sports betting market. Sportsbook operators FanDuel and PointsBet extended partnerships with professional sports organizations in the province.
FanDuel Secures a Partnership in Ontario
FanDuel made its debut in Ontario last week. They have made strides in the province by becoming the official sports betting partner of Maple Leaf Sports & Entertainment.
This allows them to integrate media and other measures across several leagues. This includes Toronto FC, Toronto Maple Leafs, Toronto Raptors, and Toronto Argonauts.
The sportsbook operator hired Dale Hooper, who was a former Deloitte executive, in October 2021. The General Manager of FanDuel Canada stated, “As we bring FanDuel to Ontario, we want to collaborate with globally recognized enterprises like MLSE to bring unique content experiences to some of Canada’s most dedicated sports fans.”
FanDuel also gained another huge partnership in Ontario. It’s the first North American partnership for Flutter Entertainment which includes two of its brands as Pokerstars is now the official gaming partner of the MLSE across the PokerStars and PokerStars Casino platforms.
Pokerstars has yet to launch its products and services in the province once the operator receives the green light from the Alcohol and Gaming Commission of Ontario. FanDuel has been busy since entering the market as the MLSE wasn’t its first partnership since the market launched.
FanDuel has made an agreement with sports network TSN. The bookmaker will be the exclusive odds provider for the network’s programming, websites, mobile apps, and radios.
PointBet Strikes a Partnership in Ontario
PointsBet also had a similar deal as competitor FanDuel with the MLSE as the operator got the deal done on Monday.
Chief Commercial Officer for PointsBet Canada, Nic Sulsky, stated in a press release; “MLSE’s franchises are some of our country’s most iconic teams,… We are excited to partner with an organization where winning and delivering championships is part of their DNA and resonates with fans across Ontario and Canada.”
The Australian-based company has made a name for itself in the United States and now has its sights set on the north. When the Ontario sports betting market launched, the operator accepted its first wager on its platform in just 50 seconds.
PointsBet offers users a plethora of ways to bet that range from pre-game to live betting options. The bookmaker is one of the fastest-growing sportsbooks in North America. This partnership will help the company grow even further.
theScore Bet Also Makes a Deal with a Sports Franchise
theScore Bet will be the official sports gaming partner of the Toronto Blue Jays. The exclusive partnership will be a ten-year deal as the goal is to offer fans more exciting ways to engage and experience the game.
theScore Bet also went live with its sportsbook in Ontario on Monday. As part of the agreement, it will give the company national marketing rights across sports betting, casino, mobile casino gaming, and fantasy sports.
Both parties also will build a 365-days-a-year flagship sports bar and restaurant at Rogers Centre. It will become an entertainment hub and destination for fans.
